Three New Premium Brands Just Landed at Hounds Around Town (And Why We're Excited)

We've spent the last few months doing something we take pretty seriously around here: vetting new dog food brands.

Not just looking at ingredient lists (though we definitely did that). We're talking about reaching out to reps, asking the hard questions, feeding samples to our own dogs—including Sunny, our golden retriever mascot who's basically our most honest critic—and making sure these brands align with what we stand for.

The result? Three new premium lines that we're genuinely excited to carry: Open Farm, Instinct, and Nulo.

Why These Three?

Here's the thing: we don't add brands just because they're popular or because a distributor calls us. We add them because they solve real problems for real dogs we see every day in our Whitefish Bay community.

Open Farm is for the pet parents who want to know exactly where their dog's food comes from. We're talking traceable ingredients—you can literally look up the farm that raised the chicken. If you've ever asked us "but where does this ingredient actually come from?"—this is your answer.

Instinct is raw made easy. We've been champions of raw feeding for years, but let's be honest: not everyone has the freezer space or wants to deal with thawing. Instinct's freeze-dried raw and high-protein kibbles give you the benefits of raw in a format that actually works for your life.

Nulo is what we recommend when you want grain-free done right, with serious protein levels (we're talking 30%+ in many formulas) and low-glycemic ingredients. It's especially great for active dogs—and if you've got a pup training for agility or just can't sit still, you know what we mean.

Come Talk to Us (Seriously)

Look, you can read ingredient panels online all day. But here's what you can't get from Chewy: a conversation about your specific dog.

Is your senior lab slowing down? Does your terrier have a sensitive stomach? Is your rescue finally putting on healthy weight and you don't want to mess with what's working?

That's where we come in. My team—Audrey, Amanda, Jeanne, Rachel—and I have literally fed hundreds of dogs in this community. We know your dog by name. We remember what worked and what didn't.

When you stop by, we can:

  • Walk you through samples of all three brands (yes, free samples to take home)
  • Talk about transitioning foods the right way so you don't end up with an upset stomach situation
  • Help you compare protein sources, guaranteed analysis, and what actually matters for your dog's age and activity level
  • Share what other dogs similar to yours are thriving on

Here's What Makes This Different

We're not just stocking shelves. Every person on our team has been trained on these brands. They've studied the formulas, understand the sourcing, and can tell you why Open Farm's humanely raised turkey might be perfect for your picky eater, or why Instinct's rabbit formula could be the answer for your dog with protein sensitivities.

This is the expertise you get when you shop local. This is why we're still here after nearly 18 years.

Stop In This Week

All three brands are in stock now, and we've got our full sample library ready to go. Whether you're curious about making a switch or just want to learn more about what you're feeding, we'd love to see you.

And yes, Sunny will be here to greet you. H;a pretty much the best part of shopping here.

Hounds Around Town
414 E. Silver Spring Drive, Whitefish Bay
Hours: Mon-Fri 10am-6pm, Sat 10am-5pm, Sun 11am-4pm

P.S. If you're already feeding one of these brands and loving it, we'd love to hear about it. Stop by and tell us how your pup is doing—those stories are exactly why we do this.